[Beauty of Joseon] *size up* Glow Serum : Propolis + Niacinamide 60ml

Description

Discover the Beauty of Joseon Glow Serum: Propolis + Niacinamide, now in a 60ml size-up. This silky, ampoule-like formula wraps skin in a dewy, healthy-looking finish—think plump, glazed radiance without stickiness or heaviness. Its soft adherence absorbs quickly, delivering deep moisture that supports a smooth, supple texture and a lit-from-within glow.

Overview

From the Hanbang-inspired heritage of Beauty of Joseon, this serum unites two cherished ingredients—propolis and niacinamide—to deliver nourished, luminous skin. The updated 60ml version offers more of the same velvety, non-greasy glazed-donut finish, while respecting the brand’s modern take on timeless Joseon rituals.

Key Ingredients & Benefits

At the heart of the formula sits propolis extract, known for its protective, soothing, and deeply nourishing properties. It helps replenish moisture and smooth the look of rough, taut skin. Alongside it, niacinamide (vitamin B3) is a widely loved multi-benefit active associated with supporting the skin barrier, visibly evening tone, and helping balance excess sebum. Niacinamide’s robust evidence suggests it can assist in reducing the appearance of hyperpigmented spots and reinforcing barrier integrity. The formula further layers in gentle hydration from ingredients like sodium hyaluronate, turmeric, centella asiatica, and tea tree extract, all delivered in a silky, fast-absorbing texture.

How to Use

After cleansing and toning, dispense a few drops and press gently into the face and neck until fully absorbed. Use morning and evening. Layer under a moisturizer or sunscreen for a boosted glow, and pair with hydrating or barrier-supporting staples like hyaluronic acid and ceramides for an enhanced routine.

Why K-beauty

Beauty of Joseon embodies the essence of modern Korean beauty: slow, mindful layering rooted in tradition, yet fully supported by contemporary ingredient science. This serum exemplifies that philosophy—merging ancient glow-obsessed rituals with a meticulously composed formula, all made in South Korea, for skin that looks genuinely healthy and radiant.