Ready to uncover the best of Seoul in just one day? Can you imagine exploring stunning palaces, immersing yourself in rich culture, and indulging in delicious cuisine?

Forget the hassle of planning and let us guide you through an action-packed adventure. From must-see attractions to hidden gems, we’ve got you covered.

Grab your Discover Seoul Pass, dress for the season, and get ready to make the most of your time in this incredible city.

Let’s uncover the very best of Seoul together.

Key Takeaways

• Purchase a Discover Seoul Pass for access to over 35 attractions
• Choose accommodation in central areas like Jongno, Myeongdong, Itaewon, or Seoul station
• Don’t overdo it and try to visit too many attractions in one day
• Dress appropriately based on the season

Morning Itinerary: Insadong and Running Man Experience

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Start your morning by exploring Insadong and experiencing the thrilling Running Man adventure. Begin your day by immersing yourself in the vibrant atmosphere of Insadong, a neighborhood known for its traditional charm and bustling markets. Here, you’ll find the Running Man experience, a unique attraction inspired by the popular Korean variety show. Test your physical and mental skills as you participate in exciting challenges and games, just like the cast members of the show.

Afterward, head to the Alive Museum, a fascinating interactive art museum where you can become a part of the artwork through optical illusions and 3D installations. Don’t forget to take a stroll through Bukchon Village, a picturesque neighborhood filled with traditional hanok houses, and even try on a hanbok, the traditional Korean attire, for a truly immersive cultural experience.

Morning Itinerary: Bukchon Village and Traditional Hanbok Experience

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Put on a traditional hanbok and explore the charming Bukchon Village during your morning itinerary. This quaint neighborhood is known for its well-preserved hanok houses and narrow alleyways, which will transport you back in time.

Here’s what you can do to capture the essence of Bukchon Village:

1. Rent a traditional hanbok: Immerse yourself in the rich culture of Korea by wearing a beautiful hanbok. These vibrant garments will make you feel like royalty as you stroll through the village.

2. Wander through the hanok houses: Take a leisurely walk and admire the traditional Korean architecture that lines the streets. Each house has its own unique charm and history, offering a glimpse into the past.

3. Capture stunning photos: With your hanbok on, find picturesque spots in Bukchon Village to capture unforgettable photos. The contrast of the colorful hanboks against the backdrop of the hanok houses will create truly mesmerizing images.

Morning Itinerary: COEX, SMTOWN Museum, and COEX Aquarium

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Make your way to COEX, Gangnam, and check out the SMTOWN Museum and COEX Aquarium during your morning itinerary.

Start your day by immersing yourself in the vibrant atmosphere of COEX shopping, where you can indulge in a variety of retail therapy. Once you’ve satisfied your shopping cravings, head over to the SMTOWN Museum for a unique and exciting experience.

Explore the world of K-pop through interactive exhibits, rare memorabilia, and even virtual reality experiences. Immerse yourself in the captivating history and culture of this global phenomenon.

Afterward, make your way to the COEX Aquarium, where you can marvel at a stunning array of marine life. From colorful fish to majestic sharks, this underwater wonderland is sure to leave you in awe.

Don’t miss out on this unforgettable COEX shopping and SMTOWN Museum experience.

Morning Itinerary: Figure Museum W in Apgujeong

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You can head over to the Figure Museum W in Apgujeong area and spend the next 1.5 hours exploring the combined theme park and figure/toys museum.

Here are some morning itinerary alternatives to consider:

1. Start your day in Insadong and visit the Running Man experience and Alive Museum. Immerse yourself in the interactive exhibits and take fun photos.

2. Begin your day in Bukchon Village and enjoy wearing a traditional or themed hanbok. Take stunning pictures in the picturesque hanok village and return the hanbok when finished. Grab lunch in the area and savor some local cuisine.

3. Make your way to COEX, Gangnam, and visit the SMTOWN Museum and COEX Aquarium. Immerse yourself in the world of K-pop at the museum and marvel at the diverse marine life at the aquarium.

These alternatives offer unique experiences and allow you to explore different aspects of Seoul’s culture and entertainment.

Morning Itinerary: Gwanghwamun Square and Night Sightseeing Bus

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Head over to Gwanghwamun Square, have dinner in the area, and then pick up your tickets for the night sightseeing bus.

Gwanghwamun Square isn’t only a historic landmark but also one of the best spots for night photography in Seoul. As the sun sets, the square lights up, creating a captivating atmosphere that’s perfect for capturing stunning photos.

After enjoying the picturesque scenery, you can head to one of the top restaurants near Gwanghwamun Square to satisfy your hunger. From traditional Korean cuisine to international flavors, there’s a wide range of options to choose from.

Once you’ve had a delicious meal, make your way to pick up your tickets for the night sightseeing bus. This bus tour will take you on a magical journey through Seoul’s illuminated streets, allowing you to see the city in a whole new light.

Afternoon Itinerary: Gyeongbokgung Palace

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Once you’ve explored Gyeongbokgung Palace, don’t forget to also visit Changdeokgung Palace and Deoksugung Palace to fully immerse yourself in the beauty of Seoul’s royal history.

1. Gyeongbokgung Palace: History and Architecture – Step into the grandeur of Gyeongbokgung Palace, the first and largest royal palace of the Joseon Dynasty. Marvel at the intricate details of the palace’s architecture, from its majestic gates to the stunning pavilions and halls. Learn about the rich history of the palace, which was originally built in 1395 and has undergone restoration over the years.

2. Gyeongbokgung Palace: Changing of the Guard Ceremony – Witness the mesmerizing Changing of the Guard Ceremony at Gyeongbokgung Palace. Experience the traditional rituals and colorful costumes as the guards perform their ceremonial duties. This captivating event showcases the palace’s cultural significance and offers a glimpse into Korea’s royal traditions.

3. Explore Changdeokgung Palace and Deoksugung Palace – Continue your journey through Seoul’s royal history by visiting Changdeokgung Palace and Deoksugung Palace. Admire the beautiful gardens of Changdeokgung Palace, known for its harmonious blend of nature and architecture. Discover the elegance of Deoksugung Palace, the last palace of the Joseon Dynasty, and appreciate its unique fusion of traditional and modern elements.

Immerse yourself in the captivating history and architectural beauty of these palaces, and witness the grandeur of Seoul’s royal past.

Afternoon Itinerary: Changdeokgung Palace

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Continue your exploration of Seoul’s royal history by immersing yourself in the stunning beauty of Changdeokgung Palace during your afternoon itinerary.

As you step into this UNESCO World Heritage Site, you’ll be captivated by the palace’s harmonious blend of natural beauty and traditional architecture. The changing seasons in Seoul bring a unique charm to the palace grounds, with cherry blossoms painting the landscape pink in spring and vibrant foliage adorning the trees in autumn.

Don’t miss the must-see attractions around Changdeokgung Palace, such as the Huwon Secret Garden, a serene oasis filled with picturesque pavilions, ponds, and ancient trees. Take a leisurely stroll along the palace’s stone pathways and let the tranquility of this historic gem transport you to another time.

Afternoon Itinerary: Deoksugung Palace

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Don’t forget to explore the stunning architecture and rich history of Deoksugung Palace during your afternoon itinerary. This historic palace, located in the heart of Seoul, offers a fascinating glimpse into Korea’s past.

Here are three must-see attractions and hidden gems to discover at Deoksugung Palace:

1. Jeonggwanheon: Step into this beautiful pavilion surrounded by a serene pond. It offers a tranquil escape from the bustling city and provides picturesque views of the palace grounds.

2. Hamyangmun Gate: As you enter the palace, be sure to pass through this majestic gate. It serves as a symbolic entrance to Deoksugung and showcases the palace’s grandeur.

3. Seokjojeon Hall: Explore the opulence of the royal residence in this Western-style building. Marvel at its intricate architecture and learn more about the history of Korean royalty.

Take your time to fully immerse yourself in the rich history of Deoksugung Palace. It’s an experience you won’t want to miss.

Afternoon Itinerary: Jongmyo (Royal Shrine

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When you visit Seoul, make sure to explore Jongmyo (Royal Shrine) as part of your afternoon itinerary, as it provides a glimpse into the rich cultural heritage of Korea.

Located in the heart of the city, Jongmyo is a UNESCO World Heritage site and is dedicated to the royal ancestors of the Joseon Dynasty. The shrine is known for its royal ceremonies and traditional architecture, which beautifully showcases the architectural style of the Joseon period.

As you wander through the tranquil grounds, you’ll be immersed in the history and traditions of Korea. Take in the intricate details of the wooden buildings and marvel at the serene atmosphere.

Jongmyo is a must-visit destination for those who want to deepen their understanding of Korean culture and history.

Afternoon Itinerary: Seodaemun Prison History Hall

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Head over to Seodaemun Prison History Hall this afternoon to learn about the historical significance of the prison during the Japanese colonial period. Here’s what you can expect to discover:

1. The significance of Seodaemun Prison History Hall in Korean history: Seodaemun Prison played a crucial role in the fight for Korean independence. It was a place where many Korean activists were imprisoned, tortured, and executed by the Japanese colonial government. Visiting the history hall will give you a deeper understanding of the sacrifices made by these brave individuals.

2. Prison conditions in Seodaemun Prison History Hall: The history hall provides a detailed portrayal of the harsh conditions endured by the prisoners. From cramped cells to brutal interrogations, you’ll gain insight into the immense suffering that took place within these walls.

3. Historical artifacts and exhibits: The history hall houses a collection of artifacts, photographs, and documents that shed light on the prison’s dark past. You’ll have the opportunity to see firsthand the tools of torture, personal belongings of the prisoners, and the stories of resilience and resistance.

Immerse yourself in this important chapter of Korean history by visiting Seodaemun Prison History Hall today.

Cultural Museums: Leeum Samsung Museum of Art

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You can explore the Leeum Samsung Museum of Art, and it showcases a diverse collection of artworks from both Korean and international artists. The museum is known for its fascinating exhibitions and collections, which include various forms of art such as paintings, sculptures, and installations.

As you navigate through the museum, you’ll be captivated by the architectural design and layout of the building. The sleek and modern design seamlessly blends with the surrounding landscape, creating a harmonious atmosphere for art appreciation. Each exhibition space is thoughtfully designed to enhance the viewing experience, with carefully curated artworks displayed in well-lit galleries.

Whether you’re a fan of contemporary art or have a penchant for traditional Korean masterpieces, the Leeum Samsung Museum of Art offers a rich and immersive cultural experience.

Frequently Asked Questions

How Much Does the Discover Seoul Pass Cost?

The Discover Seoul Pass is a convenient option for exploring Seoul’s attractions. The cost varies depending on the duration of the pass, but it can be worth it if you plan to visit expensive attractions and save money.

Can I Use the Discover Seoul Pass as a T-Money Card for Transportation?

Yes, you can use the Discover Seoul Pass as a T-Money Card for transportation. This is one of the advantages of using the pass, making it convenient and cost-effective for getting around Seoul.

Where Can I Buy the Discover Seoul Pass?

You can purchase the Discover Seoul Pass online. It’s a convenient option that allows you to secure your pass in advance and ensure availability. Take advantage of this opportunity to explore Seoul’s top attractions.

What Are the Pick-Up Options for the Discover Seoul Pass?

To pick up the Discover Seoul Pass, you have two options: Seoul or Incheon. Different pick-up locations have different time frames for pick-up. Check specific details and instructions for each location to ensure a smooth activation process.

Are There Any Discounts or Savings With the Discover Seoul Pass for Attractions With Low Entrance Fees?

There may not be discounts or savings with the Discover Seoul Pass for attractions with low entrance fees. Consider the overall cost and savings before purchasing to ensure it’s worth it for you.

Conclusion

So, did you uncover the best of Seoul in just one day?
From the bustling streets of Insadong to the tranquil beauty of Bukchon Village, and the fascinating history of Deoksugung Palace and Seodaemun Prison History Hall, you’ve experienced the essence of this incredible city.

But remember, Seoul has so much more to offer.
So, when will you be back to continue your exploration of this vibrant metropolis?